Rolls Royce: A Symbol of Excellence

History:

Rolls-Royce Motor Cars Limited become created as a completely owned subsidiary of BMW in 1998 after BMW certified the rights to the Rolls-Royce logo call and brand from Rolls-Royce Holdings percent and purchased the rights to the Spirit of Ecstasy and Rolls-Royce grille form logos from Volkswagen AG. Rolls-Royce Motor Cars Limited has been production Rolls-Royce branded motors for the reason that 2003. Although the Rolls-Royce logo has been in use for the reason that 1906, the destiny of the logo diverged among 1998 and 2003. In 2003, the Rolls-Royce Motor Cars subsidiary of BMW AG, which have been a prime dealer to the logo as much as 2003, commenced production motors with the Rolls Royce call. Volkswagen AG took possession of the Bentley call in addition to preceding Rolls Royce manufacturing centers and former Rolls Royce designs.

Rolls-Royce Motor Cars Limited is a British luxury automobile maker. Rolls-Royce Motor Cars Limited operates from purpose-built administrative and production facilities opened in 2003 across from the historic Goodwood Circuit in Goodwood, West Sussex, England, United Kingdom. Rolls-Royce Motor Cars Limited is the exclusive manufacturer of Rolls-Royce branded motor cars since 2003. Although the Rolls-Royce brand has been in use since 1906, the Rolls-Royce Motor Cars subsidiary of BMW AG has no direct relationship to Rolls-Royce-branded vehicles produced prior to 2003 other than being a major engine and other supplier prior to 2003. The Bentley Motors Limited subsidiary of Volkswagen AG is the direct successor to Rolls-Royce Motors and various other predecessor entities that produced Rolls-Royce and Bentley branded cars between the foundation of each company and 2003, when the BMW-controlled entity started producing cars under the Rolls-Royce brand.

The Rolls-Royce Phantom four-door sedan was the first product offered for sale in 2003. Since then, the company has expanded its product line to include extended wheelbase, two-door coupé, and convertible versions of the Phantom Sedan, as well as the smaller Ghost four-door sedan, Wraith two-door coupé, Dawn Convertible, and the Cullinan SUV.

 

Who Makes Rolls-Royce?

You’ll find the roots of Rolls-Royce way back in January 1904. Two independent car manufacturers named Henry Royce and Charles Rolls made an alliance after admiring each other’s work in the emerging industry. They worked together to produce four models ranging from a $494 two-cylinder 10HP to a $1114 six cylinder. Those models were unveiled at the Paris Salon in December the same year. They proved an immense success, and the Rolls-Royce Limited brand was formed just over a year later in 1906.

How Did Rolls-Royce Succeed?

Two years after forming their company, Henry Royce and Charles Rolls set up a factory near Derby and started producing an all-new six cylinder that became known as the now legendary Silver Ghost. All their focus was taken from previous models to the Ghost. It built the company’s reputation, and by 1921 they were compelled to expand across the pond by opening a factory in Springfield, Massachusetts.

 

Continuing Rolls-Royce Success:

Rolls-Royce survived the Great Depression and the Second World War, continuing to produce the Ghost alongside the new Wraith in a two-model strategy. Production moved to Crewe in 1946, and eventually, a range of Silver series cars included:

·       Silver Dawn

·       Silver Cloud

·       Silver Shadow

·       Silver Spirit

·       Silver Seraph

They’re now recognized as the world leader in luxury and prestige cars, with current models including:

·       Phantom

·       Phantom EWB

·       Cullinan

·       Ghost

·       Wraith

·       Dawn